The sound track is about wipers, showing the indicators of on and off, the function of warning seat belt sound, hand brake, and doors of the car – all these 118 are the parts of this sound track and captured by Arijit Singh and Clinton Cerejo for an innovative enterprise Hyundai Motor India.
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For this sound track, they have used Hyundai Elite i20 car and produced sounds, ‘Drive Mein Junoon’ music as to celebrate the hatchback in India. The interesting thing of this new track is that it has contained no any musical instrument rather just captured the essence of creation.
Rakesh Srivastava has told IANS, “We believe that art, culture and music are common assets and together constitute an universal language that influence and inspire people of all ages and backgrounds. Cars are a collage of multifaceted forms of art and technology and creating them is similar to creating a piece of art or music. We are delighted to associate ourselves with India’s leading Youth Icons Arijit Singh and Clinton Cerejo for this music video.”
Singh said, “I have heard Clinton’s various works and I am very fond of his music. Dubbing the new Elite i20 song was exhilarating as it has a rock-like quality with catchy and meaningful lyrics and I was humming the tune even after the recording was over. That’s the power of great music.”
Whereas, the director of the music said, “The challenge was to derive sounds from the car and create a song without using any other instruments, except car sounds and voices. At the same time, I had to ensure the track was modern and has an instant appeal to the modern discerning Indian. When working with car sounds which are mechanical in nature, the goal was to infuse a life like quality to them and give the car a personality and make it come alive. The car was more than co-operative and I myself was amazed at the sheer range of sounds I was able to extract from the Elite i20. It’s like the car was literally my co-composer on this one. I hope the viewers have as much fun watching this video as we’ve had creating it.”
Shah Rukh Khan praises while tweeting, “How cool is this. Well done @HyundaiIndia for an amazing track #DriveMeinJunoon, I just added it to my playlist.”
Watch Arijit Singh Songs and Punjabi Songs on indiansongs.pk
How cool is this. Well done @HyundaiIndia for an amazing track #DriveMeinJunoon, I just added it to my playlist.https://t.co/KsnAHPXELT
— Shah Rukh Khan (@iamsrk) April 6, 2016